As Aaron Lee (2012) has aptly alluded to, a picture paints a thousand words and a Facebook photo is worth much more than that. The brain processes visuals 60,000 times faster than text, meaning there’s little better ways to grab users attention than by sharing photos, or videos on your page. These photos can be anything from promotional photos/videos or photos that are going to spark conversation and interactivity in a fun and creative way. According to TrackMaven, posts with photos receive 37% more interaction, than posts without! So using photos and videos is key!