The world of the social media hashtag is a complicated one. Often overused by users, the hashtag was originally designed to help consumers identify their topic of interest by keyword search. However, in a plight of excitement, consumers have gathered a stranglehold over brands as they struggle to rise above social media hijackers. Following some of the webs hashtag disasters – here’s a list on some of the dos and don’ts to creating your hashtag campaign.
via The Dos & Don’ts of the Social Media H#shtag | Luke Rudd’s Blog.