The average person is reputedly exposed to 2,000 or more marketing messages every day, a figure that might take you by surprise! As Weber, (2009) states, marketers should participate, organise and encourage social networks in which people want to belong. This encourages vital engagement; instead of talking at customers, marketers can talk with them. The social web has become the most effective way in the history of the world to do this, on a large scale (Weber, 2009). Therefore as a start-up company, social media can be invaluable, so take a look at these HOT tips!