The first important point to consider is that SME’s should not be considered as homogeneous and that this marketing technique may not be suitable for every business. It depends on the type of customers a business carries on whether a blog post is necessary or effective, for example, do the customers use or take notice of blogs, is the type of product going to gain interest through blogs, and customer preference i.e. if the customers prefer a face-to-face approach/ have trust in online resources (ibid). A study by Kaye
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