User Generated Content (UGC) is the process of “people who voluntarily contribute data, information or media that then appears before others in a useful or entertaining way” (Krumm, J. 2008). This can be through comment sections, ratings & reviews or personal videos/vlogs.
The question we’re asking here is whether starting a UGC is worth the hassle that they come with? To answer this, we will be looking at a few examples of what companies have done in the past to boost their brand.
via User Generated Content Campaigns. Good Idea? | bwm10’s blog.