Using online optimisation requires deciding on the right keywords for your target audience. Google recommends that keywords should be relevant to the customer, specific and that there should be the right number (Google, 2015).This blog will look into the process of finding the right keywords and give a few examples for illustration purposes.(Shih, et al., 2012) have identified an implementation process for keyword research and selection which in my own experience I found really useful so we’ll start with that!
via A how-to guide on choosing your keywords.. for beginners from a beginner! | gec12’s blog.