Parikh and Deshmukh (2013) define search engine optimisation (SEO) as a cluster of strategies and techniques designed to increase the amount of visitors to a website through attaining a high ranking position on the search results page of a search engine.
Content optimisation is the organic SEO route to making your website more visible on search engine rankings.To do this, you basically need to tailor your website to appease the search engines vastly complicated and cryptic algorithms that determine your websites page rank.
via Get to know your Organic SEO – Content Optimisation | jb597’s blog.