Once a business begins sharing content and creating hashtags, it will soon be followed by User Generated Content (UCG).. perfect for marketing on a budget! Once you have posted your own photos etc, you have a host of users who will want to also share their own photos of your products etc …. Potentially this can work in your favour… but there is always a risk that this content will not always be positive! If customers do complain or have issues with their products, this is a prime opportunity to demonstrate excellent customer service and publicly deal with the problem. Ultimately building credibility and a brand that potential consumers can trust. Therefore, agreeably a risk worth taking! (eMarketer. 2012)
via Instagram Business…. Is It Any Of Your Business? | Amy’s blog, xo.