This blog post will analyse the strategic concept of using crowdsource marketing as a tool for co creation in a business to customer marketing platform. I will also analyse the advantage and disadvantage of using public participation in product development. As an example, I will also analyse the effectivity of Starbucks crowdsourcing blog campaign and how consumer interaction has influenced the brands strategic process.
via Crowdsourcing a co creation approach to business to customer marketing | mw226’s blog.