How great would it be to have your own personal shopper assistant without being in a store?
La Redoute have the answer to this through their live weather billboard with weather sensors for their campaigns. The sensors attached to the digital signage detect different weather changes and once the weather changes, the models outfit changes accordingly to suit the temperature. This unique concept means that consumers can gain ideas on what to buy for that particular season. Of course, some countries would have a massive variation for times it changes, as places like the UK are known for going through different season in the same week.
