I’m sure we all know what a ‘hashtag’ is, but what are the real benefits to your business of using and creating hashtags? To put it simply, an increased reach equals increased click rates; which means an inevitable increase in conversion rates. Studies show that tweets receive a significant increase in click rates when using 2-3 hashtags (RiteTag, 2016), if we look at a very generic hashtag, #Travel, you can see below just how much greater reach it offers than simply posting a tweet. Capture
(Source: RiteTag)
Source: #Hashtag.. What are the benefits of having a unique Hashtag? | The World of Digital Marketing