In an independent survey of UK consumers by affilinet (2015) bloggers are the third most trustworthy source, only behind that of friends and family, and so brands must utilise this influence vloggers have over consumers. YouTube sensation Zoe Snugg better known as Zoella has over 10 million subscribers and she was even listed in Debrett’s 500 Most Influential People in Britain. It is vloggers like Pixiwoo, Tanya Burr and Zoella that beauty brands look to work with, but how successful are these collaborations.
Source: Incorporating the Vlogger Influence within your Beauty Brands | Tania|Talks|Tech