The reason why brand blogging or vlogging is so influential is because it gives a sense of transparency in communication for the consumers. They share information of value that people engage upon (Chaffey & Ellis-Chadwick, 2012 p537). For instance, make-up vloggers will give positive or negative reviews on the products they’ve been using and this…Continue Reading The importance of vloggers and how they can enhance your brand image | Maria’s Blog
Incorporating the Vlogger Influence within your Beauty Brands | Tania|Talks|Tech
In an independent survey of UK consumers by affilinet (2015) bloggers are the third most trustworthy source, only behind that of friends and family, and so brands must utilise this influence vloggers have over consumers. YouTube sensation Zoe Snugg better known as Zoella has over 10 million subscribers and she was even listed in Debrett’s…Continue Reading Incorporating the Vlogger Influence within your Beauty Brands | Tania|Talks|Tech