Nowadays the modern consumer expects not only an online presence from business and brands but an optimised, well designed website (See Taylor, 2012: Building a Business Website: A Small Business Guide). This is unfortunately no longer a job that can just be delegated to the technical department as Thelwell (2000) states that website design should…Continue Reading Do first impressions count? The power of a good website | Digital Marketing
4 Reasons to Launch your Confectionery Product using Social Media | Bethan’s Blog
Social media has changed a lot in the world of marketing. Various forms of social media (Online.wvu.edu, 2016) It allows companies to connect and communicate with a huge audience at just a click of a button, without having to spend a lot of money. Also with so many different forms of social media available, there…Continue Reading 4 Reasons to Launch your Confectionery Product using Social Media | Bethan’s Blog
‘Gamification’ in Online Shopping Experience… Why the Fashion Industry will benefit? | Shivani’s Digital Marketing Blog
Gone have the days where gaming techniques are limited to computer games, ‘gamification’ is the use of game mechanics in non-game scenarios to motivate the audience to higher and more meaningful levels of engagement (Gartner, 2016). Gamification is not only limited to those online gaming geeks but marketers across all industries, including fashion, beauty and…Continue Reading ‘Gamification’ in Online Shopping Experience… Why the Fashion Industry will benefit? | Shivani’s Digital Marketing Blog