Customer loyalty is the result of consistently positive emotional experience, physical satisfaction and perceived value of an experience, which includes the product or services (Ivans & Shaw, 2002).Industry expert Gian Caprini (2015) from Expedia suggests that consumers have tried and tested a range of providers and are now beginning to establish which provider they want…Continue Reading Three digital marketing strategies all holiday comparison sites should adopt or risk failure in 2016 | Chloe’s Digital Marketing Blog
3 Great (and Easy) Ways to Promote and Increase Your Twitter Follower Count for Business | Yuya’s Digital Marketing Blog
Social media followers are crucial to increase your customers. However, it can be a hassle to think of ways to increase your follower count, especially for start-ups. So, here are three simple yet effective ways to boost engagement and have your twitter follower count go through the roof! Source: 3 Great (and Easy) Ways to…Continue Reading 3 Great (and Easy) Ways to Promote and Increase Your Twitter Follower Count for Business | Yuya’s Digital Marketing Blog
How can events companies utilise Instagram to emulate their brand’s ethos? | Digital Marketing Blog
Events companies are frequently seen as innovators in the world of social media and digital marketing. Brands often utilise Facebook event pages, digital ticketing and cross-platform promotional tools to enhance their event marketing. In this post I will explore the various ways different events companies utilise the image-based social media platform ‘Instagram’ to emulate the…Continue Reading How can events companies utilise Instagram to emulate their brand’s ethos? | Digital Marketing Blog