With the rise of social media and the emergence of smart phones, a whole new world of opportunity has surfaced for companies to produce and maintain customer relations (Bergström& Bäckman 2013). Customers now expect a company to be present on social media therefore it is necessary for a firm to be actively engaged on social media. Instagram is a great marketing channel where companies can exhibit their products and provide further information about themselves (Bergström& Bäckman 2013).
The fashion industry has most definitely embraced Instagram, the powerful platform has been utilized by high end luxury fashion retailers to fashion bloggers, allowing companies to simply visualize their brand and convey their messages and values to customers. With over 300 million monthly users, the photo-sharing app and social network is quickly becoming a great place to make a name for your company. However like all social media outlets, there is a right way and a wrong way to use it. In this blog I will provide a few tips on how to effectively use Instagram to gain and build a following in the fashion industry and give an academic perspective.