What is SEO? Search Engine Optimisation (SEO) is essentially the process maximising where your website ranks in an internet search (Spais, 2010).Popular internet search engines, such as Google, Yahoo, and Bing, store information on website content for every website available, and use ‘ranking algorithms’ to churn this information in to ‘search results’ which are ranked in terms of how ‘relevant’ the site it to your search (Beel, 2010). These search results are crucial to your business because the position your site is ranked will impact your visibility to customers (Newlands, 2014).Try it right now, punch a few key words for your business into Google and see where your site ranks. First? Fifth? Eighth? Are you even on the first page of results? More importantly, where do your competitors rank? The higher your business rank’s, the easier it is for your customers to find you, and if people can’t find you, you’re losing access to that digital revenue stream.