The power of email has always remained a useful tool for many companies to virtually reach out to customers and suppliers etc (Cases et al,2010). Many marketers today still try to make use of email marketing as a strategy due to its undying popularity (Mohammadi et al, 2013) as the ‘killer app’ of online marketing (Gopal et al, 2006).
So what is email marketing? It involves sending a direct promotional message to a large group of people (Mohammadi et al, 2013). However, why companies still love to use email for marketing is the fact that they can instantly send a message to all their customers simultaneously at a low cost! (Gopal et al, 2006)
Many companies still choose to implement email campaigns to their strategies to try to sell or promote their products/services to customers. However, the challenge is making an effective campaign that people will respond to. This blog will discuss some helpful tips that can go into making a successful email campaign and some of the worst campaigns (to help deter you from making the same mistakes) for your company.
via Exploring the world of Email Marketing (and some helpful tips) | kps13’s blog.