The first reason to consider is the increasing number of competitors that e-commerce now receives making quality web design paramount (Ghandour et al, 2010). DeLone and McLean (2003) maintain that a further reason for careful consideration of web design is that quality of the site will affect subsequent use, which in term determines benefits accrued the organization. Epstein (2004) asserts that the further benefits from good web-design are channel optimization, cost saving, customer loyalty and retention. However, you’ll have to keep in mind that if your business is offering a poor product good web design isn’t going to ensure all the sales in the world because customers simply may not want to purchase the product. Yet superb web design may be able to facilitate a way for sales to be made.
Not only this but studies have proven than content is actually less important than design for building trust with your audience. Briggs et al (2004) found that 94% of internet users said that web design was more important than the content on the site, with only 6% of users disagreeing. It’s clearly quite important, had that study been undertaken now where poor web design plagues the web a considerable lot less than in 2004 due to ever increasing technology the results may have been different. However, the point that remains is that web design and content go hand in hand, a visitor wont want to ready your sites content if the site in question is poor, and on the dame token, if the content is poor then the users probably wont care for how nicely the sites designed (Hendricks, 2015).
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