Viral marketing refers to marketing techniques that utilise social networking platforms to so spread their message, ultimately increasing brand awareness. Knight (1999), as cited in Danilo & Fill (2008), suggests that viral marketing is a similar to a “digitalised sneeze”, one characterised by the release of “millions of tiny particles that can infect others who come into contact with them”.
Viral video advertisements can be extremely cost-efficient. Dollar Shave Club were a start-up business, spending a measly 4500 dollars on a video campaign starring their own CEO. 48 hours later and 12,000 consumers had signed up to their razor delivery service (Pullen, 2012). Their unofficial “Our Blades Are F**king Great” slogan, combined with the timely humour that evidently appealed to most, earned them a whopping 19 million views to this day.
via Viral Video – Improve Your Chances (No Guarantee) | Sophie Koudoua’s Blog.