Social media usage is growing at a phenomenal pace, with close to two billion users across multiple social media platforms such as Facebook, Twitter and YouTube. This figure continues to grow at double-digit rates (Kasian-Lew, 2014) What does this mean for businesses? It definitely makes the customer service more transparent. The power is no longer…Continue Reading From Likes to Being Liked – Social Media as a Customer Feedback Mechanism | Sophie Koudoua’s Blog
Viral Video – Improve Your Chances (No Guarantee) | Sophie Koudoua’s Blog
Viral marketing refers to marketing techniques that utilise social networking platforms to so spread their message, ultimately increasing brand awareness. Knight (1999), as cited in Danilo & Fill (2008), suggests that viral marketing is a similar to a “digitalised sneeze”, one characterised by the release of “millions of tiny particles that can infect others who…Continue Reading Viral Video – Improve Your Chances (No Guarantee) | Sophie Koudoua’s Blog
Email Newsletter Best Practice | Sophie Koudoua’s Blog
Email newsletters are an excellent way to communicate multiple offerings and nurture relationships with consumers (Neilson, 2010). 77% of consumers prefer to receive permission-based marketing communications through email (Lacy, 2012).So how do we ensure we are getting the best out of our email newsletters? Here are some best practice tips… via Email Newsletter Best Practice…Continue Reading Email Newsletter Best Practice | Sophie Koudoua’s Blog
How many ‘likes’? Does your business have a place on Instagram? | Natalie Golding
Benefit often feature photos of their customers wearing the brand’s products, consequently increasing consumer engagement and building brand-consumer relationships. For example, by using the tag #realsies to promote their ‘They’re Real Mascara’, users submitted more than 12,000 ‘selfies’ via Instagram, to which Benefit created a mosaic on a design microsite leading to the product’s page….Continue Reading How many ‘likes’? Does your business have a place on Instagram? | Natalie Golding
Creating an asthetically pleasing website | Jamie Onisto’s blog
With each generation comes a new look and feel. Originally websites were heavily text based but as time goes on images and adaptability have become more prominent. Users are no longer happy to consume pages of static text. Preferences have changed to content that lends itself to readability – something that guides the eye lodically…Continue Reading Creating an asthetically pleasing website | Jamie Onisto’s blog
How influential is you’re Twitter? | SMIK
Chou et al. (2013) demonstrate that there are two key reasons that users choose to join activities. Firstly people who influence the user are using them and therefore the user will join in. Secondly things that are relevant to the users fields of interest, be that work or hobbies. Sudo et al. (2013) demonstrate the…Continue Reading How influential is you’re Twitter? | SMIK
Follow the Yellow Brick Road… To the First Page of Google! | nm209’s blog
Boutet and Quoniam (2012) reinforce the importance of being on the first page of Google – a person seeking information cannot equally value all the results provided by the search engine. Why? Well, it’s simple – you don’t review every single result that Google offers and if you do… you have way too much time…Continue Reading Follow the Yellow Brick Road… To the First Page of Google! | nm209’s blog
From personalised design to infinite content, is Twitter an effective platform for the 21st Century business? | Natalie Golding
So, what’s all the buzz about this social network platform which limits posts to 140-characters? Surely, with other options such as Facebook and Google+, the thought of having to conjure such concise posts may seem a hassle, or unnecessary? It would appear this isn’t the case at all, as Twitter has been hailed ‘a brilliant…Continue Reading From personalised design to infinite content, is Twitter an effective platform for the 21st Century business? | Natalie Golding
2015’s Ultimate Web Design Hacks! | Joseph Dodds’ Digital Marketing blog
This blog sets out to illustrate the basic rules of design, applying them to the web, the key trends of 2015 that brands will need to consider, and finally some simple tips on what to avoid! Miller (2014) asserts that the very backbone of design success rests on the balance and symmetry of the site….Continue Reading 2015’s Ultimate Web Design Hacks! | Joseph Dodds’ Digital Marketing blog
Web design still matters! | Joseph Dodds’ Digital Marketing blog
The first reason to consider is the increasing number of competitors that e-commerce now receives making quality web design paramount (Ghandour et al, 2010). DeLone and McLean (2003) maintain that a further reason for careful consideration of web design is that quality of the site will affect subsequent use, which in term determines benefits accrued…Continue Reading Web design still matters! | Joseph Dodds’ Digital Marketing blog