Is your brand using Facebook but has no idea how to successfully market itself? Are you struggling for likes or user engagement? In this two part series you’ll find the quintessential guide to boosting your brands user engagement on Facebook. This post first sets out the way in which the basic parameters of the site can be utilised in a way to assure likes, then the actual content of the posting and finally it will provide tips on how to monitor the success of your page!f
The username
It’s key that a brand has a good username on Facebook, it should be identifiable and recognisable, which is essential to the success of branding (Dechanatory and MacDonald, 1998). Obviously it should be directly related to the company and allow for ease of access when it comes to searching for the brand (Gunelius, 2012).
It is also important to create a good ‘vanity URL’, which represents the brand, for the above reasons (Karasiewicz, 2013). The ‘vanity URL’ is where Facebook gives brands the option to create custom URLs.