According to Patel (2015) there’s an increasing trend of social communication between brands and social media users, meaning it’s a better time to capitalise on this growing trend now more than ever! Replying to users and getting back to them will make them feel valued (Stelzner, 2014), it’s a fantastic way to boost PR and it’s quick and easy.
Social Conversation doesn’t just mean tweeting to and in response to your current followers it includes other elements like following current trends and sharing your brands voice! This can be done via the use of hashtags, something which Twitter has really revolutionised social media with! By brands using hashtags they are expected to gain a 16% bump in retweets than if they hadn’t, according to a 2014 Twitter study.
via Here’s how to optimise your brands Twitter campaign! | Joseph Dodds’ Digital Marketing blog.