Using Facebook enables you to improve brand awareness and build your brand an identity. When customers and prospects can engage with your brand on social media, it gives your brand a human voice that they can relate to (Robshaw-Bryan, 2013). In addition, when your business activities are being posted on the newsfeed of customers, you stay at the forefront of their mind. Let’s take this example below of Vodafone UK on my newsfeed earlier today, this post is brand centric, they have given their social blog an identity through promoting it’s 3rd Birthday, the post links you to their blog and they’ve given a hashtag to encourage engagement on twitter. The prize draw is a great addition for enticing people to engage further with the content. As a result of this post I certainly feel more acquainted with the Vodafone brand, and this brand visibility is valuable.
via Get Social – Key Reasons Why Social Media is Great for Business | Sophie Koudoua’s Blog.