Boutet and Quoniam (2012) reinforce the importance of being on the first page of Google – a person seeking information cannot equally value all the results provided by the search engine. Why? Well, it’s simple – you don’t review every single result that Google offers and if you do… you have way too much time on your hands. In fact, most people (myself included) limit their search to just the first few pages. Therefore, having your website on the first page of Google gives your website a sense of ‘legitimacy’. As users of the internet, we trust Googles judgement, we wouldn’t think “hang on Google is tricking me here… it’s giving me the wrong information” No! We see Google as our information providing guru, but that doesn’t always mean Google has got it right. If a website does not have an effective SEO strategy, google may not rank this website highly. Therefore it is imperative in today’s society that your website ticks all the right boxes…
via Follow the Yellow Brick Road… To the First Page of Google! | nm209’s blog.