Social media is becoming such an integrated and assumed part of daily life for the average person, most businesses recognise the value of using social media to increase their business and brand reputation (Kaplan, & Haenlein 2010). Social media has fundamentally changes the way companies communicate with their customers. It is more critical than ever that if you the owner of a restaurant, bar or eatery than you use the powers of social media to ensure you create brand awareness and customer loyalty (Mangold & Faulds, 2009)