The Benefits of Facebook Advertising
Before the blog goes in to a discussion regarding how to target the relevant audience, one must discuss the benefits of advertising on Facebook. It is evidential that there is an abundance of advantages when using Facebook advertising, however, this blog will identify the three key advantages.
It can be observed that Facebook offers a business the ability to enhance brand image, brand equity and therefore enhancing consumers’ intention to purchase (Dehghani, M & Tumer, M, 2015). Dehgannie and Tumer (2015) also observed that smaller firms can take advantage of Facebook advertising as it can be less expensive in comparison to other marketing channels.
The second advantage of Facebook advertising, is that the businesses has the ability to engage with potential customers (Gummerus et al., 2012). Mangold and Faulds (2009) also support this, stating that social media has the ability to engage a community.
Another key advantage, which one is focusing on in this discussion, is the power of targeting when advertising on Facebook. Davis (2014) outlined that when a business is advertising on Facebook, they have the ability to target in a number of different ways. Kim (2015) illustrated that firms can target through the use of recent purchasing behaviour, life events, and much more which will be discussed throughout.
via Partner Categories To Target Facebook Ads | Harrison Dark’s blog.