In 2014 the total number of websites exceeded 1 billion (Internet live stats, 2014), a milestone to which highlights the adoption of the world’s fastest growing media channel. This makes it ever more challenging for infant companies to articulate their offering as they wonder estranged into common CRO pitfalls. The solution is actually rather simple, and it starts with basic planning of key performance indicators (KPI’s) and realising the metrics in which you want to improve on.
However, before we get to that, let’s get started on a quick definition…
What is Conversion Rate Optimization?
“Conversion rate optimization (CRO) is the art and science of persuading your site visitors to take actions that benefit you, by making a purchase, offering a donation, or committing to some positive future action”. (King, 2008)
The definition provided by Andrew B. King personifies the basic notion and end-game in which CRO is designed to achieve. However, it’s the persuasive and design techniques in which will deliver an experience fit for its user.
via Conversion Optimization – A Beginners Guide | Luke Rudd’s Blog.