Content marketing is defined by the Content Marketing Institute (2015) as ‘a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.’
In other words its the creation of media and a way of engaging with your audience, ultimately acting as a tool to drive traffic to your website. Driven by the power of Web 2.0, traditional forms of media such as magazines, newspapers and television have had to make room for the new kids on the block; Tumblr, Buzzfeed, Facebook and YouTube to name a few.
Content serves many purposes, ranging from sales generation; building brand authority; link building and customer engagement . Ultimately, however, its focused on delivering information that makes your buyer more intelligent, (Content Marketing Institute, 2015).
via Creating Contented Content and Examples of Best Practice | jb597’s blog.