For many businesses, using sites like Facebook and Twitter is pretty failsafe. They cost nothing to set up, and little time goes into managing them. Worst case scenario, you page crashes, you lose a few followers, or get the odd negative comment… right?
Actually, the risks can be a lot higher, and the consequences can be a lot more serious if you enter your digital marketing campaign blindly. Here are my top three issues to consider before embarking on your social media strategy:
via BREAKING DOWN SOCIAL MEDIA: Part Three | Kayleigh Digi Law’s Busines Blog.