It is very important for local businesses to use social media such as Twitter in its favor. Since many people in Brighton support local companies and communities, it would make the job easier for these businesses to stand out from the crowd. As an example, we can focus on New York Coffee Club, even though being their second shop in the UK; New York Coffee Club Brighton uses Twitter account as a local business, referring to details like the weather (Twitter, 2015)
via EASY STEPS TO GROW YOUR LOCAL BUSINESS WITH TWITTER | gf60’s blog.