How can you get your business involved? And what are the costs and benefits? Whether you’re just starting your digital marketing campaign, or looking to revitalise your existing one, you can use Facebook to accesses thousands of potential customers, keep followers updated on your latest new products and promotions, and use your Facebook Business Page as an interface to interact with customers, gain feedback, and ultimately, promote your business (Sterling, 2015). Even if you’re already doing this on you main website, using Facebook gives you access to a much wider ‘potential client base’ because your page will spread throughout the millions of users, including people above and beyond your target market, rather than just those who access your main website (Chaffey, 2013).
via BREAKING DOWN SOCIAL MEDIA: Part Two | Kayleigh Digi Law’s Busines Blog.