Treating the individual as they are is the reason why Content Personalisation is becoming the future for personalised advertising (Henkin, 2012). Having individual insight is a priority for marketers as it helps users cope with abundance of available information (Lavie et al, 2010). Users also state that they want personalised services. ChoiceStream (2008), showed that…Continue Reading Advantages and Disadvantages of Filtering Personalization Content | Aline Oliveira
Social Media Marketing: Using Facebook to Build Your Client Base
How can you get your business involved? And what are the costs and benefits? Whether you’re just starting your digital marketing campaign, or looking to revitalise your existing one, you can use Facebook to accesses thousands of potential customers, keep followers updated on your latest new products and promotions, and use your Facebook Business Page…Continue Reading Social Media Marketing: Using Facebook to Build Your Client Base
Successful location based service campaign: one method from three different approaches! | mw226’s blog
This blog post will look at successful implementations of location based service campaign and with the use of academic literature, I will also analyse how this concept has the potential to influence a consumers spending habits. Although location based services can be used in other technological contexts, this blog post will only look at its’…Continue Reading Successful location based service campaign: one method from three different approaches! | mw226’s blog
Crowdsourcing a co creation approach to business to customer marketing | mw226’s blog
This blog post will analyse the strategic concept of using crowdsource marketing as a tool for co creation in a business to customer marketing platform. I will also analyse the advantage and disadvantage of using public participation in product development. As an example, I will also analyse the effectivity of Starbucks crowdsourcing blog campaign and…Continue Reading Crowdsourcing a co creation approach to business to customer marketing | mw226’s blog