If you’ve read all the articles which explain the ways to create a good social campaign and you’re still not reaching the success you had expected, then maybe you’re making some fatal errors. Highlighted accordingly are some of the worst mistakes that companies have made when trying to get noticed on twitter.
Current assessments of branding define branding as the revealing and broadcasting of brand intentions, internally (Punjaisri and Wilson, 2007) or externally (Ewing et. al., 2002);
via How to avoid damaging your brand with disastrous twitter movements | em262’s blog.