Day: April 29, 2015

How to avoid damaging your brand with disastrous twitter movements | em262’s blog

If you’ve read all the articles which explain the ways to create a good social campaign and you’re still not reaching the success you had expected, then maybe you’re making some fatal errors. Highlighted accordingly are some of the worst mistakes that companies have made when trying to get noticed on twitter. Current assessments of…Continue Reading How to avoid damaging your brand with disastrous twitter movements | em262’s blog

Email marketing frequency: Striking the right balance. | seh32’s blog

Email marketing is an important marketing tool for companies to create and maintain effective relationships with customers (McCloskey, 2006, cited in Ellis-Chadwick & Doherty, 2011) therefore it is imperative that firms get it right. According to Ellis-Chadwick & Doherty (2011), the frequency of sending emails is an important part of building customer relationships and finding…Continue Reading Email marketing frequency: Striking the right balance. | seh32’s blog