Viral Marketing can be a powerful form of eWOM (Electronic Word-of-Mouth) and is said to be the most cost and time efficient method of marketing around today (Dasari and Anandakrishnan, 2010). Viral marketing has been described along-the-lines of when branded content is released on the web, sparking interest in the audience who then feel motivated…Continue Reading Viral Marketing and Social Media – A recipe for infection of your brand across the web. | lol10’s blog
How to write email subject lines: What to do and what not to do | Stef G’s blog
It is email marketers’ jobs to provide readers with an enticing insight into an email’s content, whilst giving the reader an impression as to what the email is about. The subject line acts as a ‘window’ to the email and is arguably the single most important part, to determine whether the e-mail is to, or…Continue Reading How to write email subject lines: What to do and what not to do | Stef G’s blog
Reaching the Right People: Facebook Features That Harness Privacy Concerns | Sophie Wood’s blog
The aim of this blog is to provide an insight into two Facebook advertising features which have been criticised for harnessing privacy concerns, but that could, however, help local authorities and councils to reach out to the right people. via Reaching the Right People: Facebook Features That Harness Privacy Concerns | Sophie Wood’s blog….Continue Reading Reaching the Right People: Facebook Features That Harness Privacy Concerns | Sophie Wood’s blog
Best Practice Guide: Facebook Advertising For Councils and Local Authorities | Sophie Wood’s blog
Many councils and local authorities fear having a presence on social media, with questions such as “How should we use it?”, “Isn’t it very risky?”, “Do we have an audience to target?” What many do not realise is that, if done well, social media advertising has the real potential to change the way that things…Continue Reading Best Practice Guide: Facebook Advertising For Councils and Local Authorities | Sophie Wood’s blog