How do you successfully market yourself through Twitter? There are so many good examples of corporate Twitter accounts that are doing it right. From Tesco Mobile’s witty Twitter account which catches users attention with its charmingly sarcastic tweets to Starbucks’ more personal approach of reaching out and connecting with each follower. Nevertheless there are just as many Twitter marketing flops as successes and the following are three examples of Twitter campaigns gone horribly wrong and what can be learned from them.