DEVELOP SOME KEYWORDS & PHRASES
Some useful starter options could be;
Brainstorm a variety of content that could work
A good way to start things off is to think up some obvious ones that you feel relate to your business and will be relevant visitors to your website.
What is the market doing? (Analysing the competition)
After reviewing the work found in Jerkovic, (2009) I have deduced that identifying the keyword tags of your market competitors who currently sit high on the SERPS list