How do you successfully market yourself through Twitter? There are so many good examples of corporate Twitter accounts that are doing it right. From Tesco Mobile’s witty Twitter account which catches users attention with its charmingly sarcastic tweets to Starbucks’ more personal approach of reaching out and connecting with each follower. Nevertheless there are just…Continue Reading Twitter: a viable marketing tool? | Iman Barakat
Keyword/Phrase Analysis | sjw56’s blog
DEVELOP SOME KEYWORDS & PHRASES Some useful starter options could be; Brainstorm a variety of content that could work A good way to start things off is to think up some obvious ones that you feel relate to your business and will be relevant visitors to your website. What is the market doing? (Analysing the…Continue Reading Keyword/Phrase Analysis | sjw56’s blog
Social Media Marketing: How much does reacting in real-time really cost? | nm209’s blog
Mangold and Flauds (2009) suggested that the tools and strategies used for communicating with customers have significantly changed with the emergence of social media, and go on to propose that social media should be considered a part of a firm’s promotional mix. Now, six years on, Mangold and Flauds couldn’t be more right. The shift…Continue Reading Social Media Marketing: How much does reacting in real-time really cost? | nm209’s blog
Burberry’s email marketing strategy creates brand value through unique email campaign | mw226’s blog
This blog post will discuss Burberry’s unique online email marketing strategy Burberry Kisses and how this indirect marketing initiative has added value to the brand, through the support of academic resources and my additional theoretical perspective on this innovative marketing strategy. via Burberry’s email marketing strategy creates brand value through unique email campaign | mw226’s…Continue Reading Burberry’s email marketing strategy creates brand value through unique email campaign | mw226’s blog