So what are the dos and don’ts of Twitter? What should companies be prepared for when they sign up? How can companies increase brand awareness without consumers passing it off as boring advertising?
Well first let’s start with history. Not too far in the distant past, 2011 to be precise, Audi launched their new R8 with an advert in the primetime slot of the American Superbowl. Watched by over 100 million worldwide, this advert ended with a hashtag, the first to ever be used in a TV advert (ignitesocialmedia, 2011). The effect this had was an explosion on Twitter, Audi got a whole lot more than just a 30 second advert, this reached millions across the ‘Twittersphere’ and got people talking, a real plus for brand awareness (win-win).
via Companies on Twitter – The Good, the Bad, & the Ugly | rp200’s blog.