In this blog I will examine the 8 key functions of Google Analytics that make it such a useful tool for any marketer to have. via How to make the most of Google Analytics | jj128’s blog….Continue Reading How to make the most of Google Analytics | jj128’s blog
The Concept of Customer Brand Engagement | Brigitta’s Blog ♥
The concept of customer brand engagement (CBE) involves encouraging a company’s customers to interact with the brand as well as other customers; allowing all participants to share their experiences with the brand, ultimately resulting in brand growth and loyalty. It is a relatively recent concept which expands on the existing theories behind relationship marketing via…Continue Reading The Concept of Customer Brand Engagement | Brigitta’s Blog ♥
Companies on Twitter – The Good, the Bad, & the Ugly | rp200’s blog
So what are the dos and don’ts of Twitter? What should companies be prepared for when they sign up? How can companies increase brand awareness without consumers passing it off as boring advertising? Well first let’s start with history. Not too far in the distant past, 2011 to be precise, Audi launched their new R8…Continue Reading Companies on Twitter – The Good, the Bad, & the Ugly | rp200’s blog