In recent years, QR codes have been at the forefront of some very innovative digital marketing campaigns. In fact, overall usage increased by 4000% between 2011 and 2012, with 35-44 year olds being primary users (Matos, 2014). Therefore, it’s clear that QR Codes occupy a clear niche for multimedia marketing, due to being only one of very few alternatives that enable consumers to transfer from one medium to another, more or less instantaneously (LI, 2012).
However, many sources believe that QR codes, in 2015, are already past their proverbial ‘sell by date’. Kolowich (2014) makes reference to a survey conducted in 2013, that found only 21% of American smartphone owners (its largest market) say they’ve ever scanned a QR Code.
This blog will seek to ascertain whether QR Codes stand a chance of being the shining beacon of mobile marketing in the future by discussing a number of successful past campaigns, as well as intrinsic disadvantages that QR Codes retain.
via Are QR Codes The Future Of Mobile Marketing or Q-uickly R-eplaceable? | jb590’s blog.