OXFAM X Ebay

Show preperation –

Prior to the show I was able to visit the Studio where the fittings where taking place. Looking at the wide selection of clothing and process behind getting the looks together was really refreshing. There was a great sense of personal touch to the styling with models able to pick out items that they feel reflect their identity and personal style. All the pieces were taken from Oxfam shops as well as the main warehouse, with assistaed curation by renowned stylist Bay Garnet, who had a very free,calm and experimental approach to styling each look.

 

 

Final Show –

 

 

Paul & Joe

Attending the Paul and Joe AW23 show for London Fashion week gave an insight into how fashion environment can be used to enhance garments. The show was set in St John’s Smith Square a boroque church. The interior featured dark wood and chess check style black and white floor, which gave contract against the collection’s some little Bo peep fairytale esque aesthetic. The models walked to a live band led by a whistler which was a unqiue trance like sound, adding to the sense of escapism in the whimsical colleciton. Researching into how the Paris based brand defines its’ identity the word “playful” was frequent, it was interesting to see how this was shown in music and exaggerated styling. The AW23 show gave an insight into how through sound, and location can be used to help communicate the concept behind the collection and brand, breathing life into the clothing and creating story.

 

 

 

 

 

 

 

 

 

 

 

Moncler Genius