There is different digital channel that many organization uses either to sell their products or services. Every company before starting planning an effective digital marketing strategy, companies need to understand the different channel in digital marketing. Identifying what channel works best for their businesss
Search marketing
Search engine optimization also known as (SEO)
On-site SEO consists of title tags, URL, and keywords. When individual search a different keyword on a search engine such as google or yahoo, the stronger of SEO website the more likely to appear at the top highest ranked website. For example, here an example of H&M loading page.
Offline communication
Advertising come in many forms: from TV adverts to internet and billboards to radio. When hearing the word advertising people normally think of ads or sell thing such as household item, but advertising is used by media organizations to deliver information and promote music and TV shows. Some organization uses the advertising to raise awareness of the issue and some to promote their goods and services. For example, companies use advertising as method to reach to customers and make them be aware of the products they offer either through media or out in public
Direct mail is one of the true channels of marketing. It has been used for a long time and it is one of the traditional methods of marketing. Because of the digital marketing the use of direct mail has falling but still to this day organization use it because effective of getting a response and cost less. According to a survey by royal mail in 2013, that 63% of people said that direct marketing is more likely to customers to take it seriously. Organization use direct mail platform to send a catalog of product and service to the customers, discount and special, useful items or tips, reminders and samples of the new products.
online PR
social media have changed significantly and become more powerful than before. According to (Statista, 2017) more than 2 billion people active on social media worldwide, in 2018 is expected to reach 2.5 billion. 52% of businesses said that social networking influences their income and sales. On this platform businesses use social media not just to promote their products and service to the customers but also, they used to engage with their audience. For example, GREAT WINE, uses social media to educate and interact with wine enthusiasts and they post wine drinking tips regularly.
Businesses also use social media to ask for feedback and answering a question form the customers who have a question about products or an unhappy customer comment who have problems with their products or service.
viral marketing defined as the marketing technique that includes users or website to pass on a marketing message to other users or sites. In another way, it means the set of techniques that make use of online media to increase sales of products or services. Viral marketing generally makes the use of social media platform such as blogs and YouTube videos, etc. The objective of it is to gain media coverage through an issue. The knowledge is that individual share interesting information and content. This often happens under the sponsorship of brand. The effect of viral marketing spread through many different networks such as word of mouth, email and video sharing, etc. viral marketing usually supplies its people with something valuable for free. This can be something simple. Whatever what is the content is, it should encourage people to share it with others. Businesses use viral marketing to attract new customers. For example, super bowl ads as their main objective to entertain rather increase the business value.
Buzz marketing is viral marketing technique that focused on maximizing word of mouth potential of specific products or campaign, whether that through discussion between customers family and friends or on social media platforms. Organization uses this method to promote their products and services. For example, they promote their products through some type of event where some consumers will have the opportunity to try the products and give their feedback to the products owners.
https://www.bbc.co.uk/education/guides/z2p4qty/revision
https://clutch.co/agencies/social-media-marketing/resources/social-media-survey-2017
http://www.thedirectmailcompany.co.uk/direct-mail-better-email/
https://study.com/academy/lesson/what-is-viral-marketing-definition-techniques-examples.html