The importance of mobile applications in 2019 Mobile application (also known as apps) have seen an incredible growth rate since their introduction in 2008 (Strain, 2015). With over 95% of adults using mobile phones on a daily basis (Henshaw, 2018), it is understandable that different software developers (iOS, Microsoft, Android, etc…) have created more than […]
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Cult Beauty- (Digital Marketing Assignment- Blog 1)
Cult Beauty Who are they? Founded in 2008, Alexia Inge and Jessica De Luca embarked on a journey to create an online retailer for all make up and skin care brands to call a home (Cult Beauty, 2018). From starting in a basement flat, Cult Beauty has grown to become one of the top ten fastest-growing […]
Marketing E-mail Critique- Cult Beauty
Cult Beauty As a girl with a passion for make-up I tend to sign up for a lot of the latest online beauty shops. I initially started when I moved to the UK and wanted to receive make-up that I couldn’t find within the physical stores around town. One of the biggest online retailers for […]
Death is Coming- GoT Case Study
Long Live the King As any Game of Thrones fan knows there is nothing better than going online to share their opinions or to read other peoples thoughts on the latest episode. But what happens if you aren’t a GoT fan? Well with the help of Brandwatch, DDB were able to capture everyone’s attention in […]
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