Long Live the King 

As any Game of Thrones fan knows there is nothing better than going online to share their opinions or to read other peoples thoughts on the latest episode. But what happens if you aren’t a GoT fan? Well with the help of Brandwatch, DDB were able to capture everyone’s attention in New Zealand with a marketing scheme grand enough to entice everyone. Surely seeing a seven metre statue of a noose around a  teenage King would be enough to stop everyone in their tracks. #bringdowntheking was a ploy created by DDB across social media to get everyone involved with the help of Brandwatch, allowing the public to pull the noose tighter and tighter with each hashtag.

Brandwatch is one of the worlds leading social media monitoring and analytics platforms. They are able to gather crucial statistics for companies around the globe in order to enable brands to grow but supplying social statistics. By Brandwatch supplying DDB with this information, they were able to execute the new marketing plan with great success. #bringdowntheking was able to reach over 42 million people in over 168 countries and continued to grow as DDB International increased this reach by approaching new fans in their native language (i.e French, Brazilian).

What Brandwatch and DDB have been able to achieve was not a small task, as Brandwatch were able to provide valuable information that is not easy to obtain. Many companies would benefit greatly by having their social media presence boosted to a worldwide status.

See the downfall of King Joffrey as it happened:-

https://www.youtube.com/watch?v=z3SW5NTd_Xc

References:-

• Youtube, https://www.youtube.com/watch?v=GEPSo1B5Cis, https://www.youtube.com/watch?v=z3SW5NTd_Xc
• Brandwatch, https://www.brandwatch.com
• Case Study, https://www.brandwatch.com/case-studies/sky-ddb-got/

The author is a University of Brighton student and any copyright was unintentional. All the information was sourced from a Game of Thrones Case Study.