Archives for Uncategorized
Blogs, Vlogs and Videos of Dogs… What is User Generated Content?
In their article for Persuasive Computing, IEEE Journal Krumm, Davies & Narayanaswami (2008) suggest that user generated content refers to information or media that is contributed to the internet and in many cases we...
A short summary of Twitter Ads
Social media marketing has been adopted as a relatively low-cost method to communicate and demonstrate brand value, nonetheless for a firm to utilise social media tools and expose its...
What motivates consumers’ to become a Fan on Facebook?
As suggested by Bendror (2014), social networks are the only digital marketplace that allow for two-way communication with audiences. By engaging with users online, firms are able to achieve...
What is Social Listening and Why do Brands Use it?
I previously looked at the urgency to explore customer expectations when attempting SRM initiatives and touched on the need for social monitoring. This relates to firms capturing and analysing...
Organisations must learn to meet consumer expectations when marketing via social media.
In my previous blog post I touched on SRM (social relationship management) or, as others call it, social CRM- a hybrid of social media marketing and traditional customer relationship management...
How are businesses building trusting relationships with users through social media?
Marketing departments are increasingly working with IT departments to integrate new technology and systems into their customer relationship management (CRM) software to manage, monitor and measure both the firms...
A short review of VoucherCodes.co.uk permisson marketing
VoucherCodes.co.uk send me their house-list campaign monthly with a generic list of offers and discounts.The email is kindly personalised, starting the subject line with ‘Hi Aisha…’ which does make...
McAfee, Brynolfsso & the three V’s of Big Data
I am fully aware that I am being tracked when I browse online or when I add an item into my virtual shopping basket (and continue with the purchase...
Hello World
So this is edublog? Well it is nice to be here, hello world....
Hello world!
Welcome to your brand new blog at University of Brighton Blog Network. To get started, simply log in, edit or delete this post and check out all the other...