So most of you have most definetly heard of this show right?

For people that have been living under a rock this is Game of thrones, a political fantasy thriller set in medieval times.

It is one of the most well known and popular TV shows currently airing and has many actors that are considered up and coming.

Let us focus although right now on the case study that i must publish for my Module otherwise i’ll never get it done.

In 2012 HBO wanted to greatly push it’s show and have it become one of the most popular. It managed to succeed greatly and it did it by mixing old school traditions into the digital world.

What could that be you may ask? A public executions encouraged by Hashtags.

The Location of the “virtual” execution

In this main square a statue of King Joffrey, one of the antagonists and most “beloved” villains in Tv as mentioned in other articles, had a statue of him built up.

Every tweet with the following #Bringdowntheking tightened the noose close around the neck and pulled the statue down.

This marketing ploy allowed for many people to join in into the “Mob” mentality and as a result discover the brand of Game of Thrones.

The expected/wanted result? wait why are we taking down the statue? And as a result discover the story of Joffrey and why he is a despised character.

It was definetly a success since 43 million people across the globe interacted and were affected by such cross media interaction.

Ow and we can’t not show the end result.

Maybe in future i will review other marketing ploys used by HBO and associates to promote TV Shows.

You never know…