Influencer marketing is on the rise, with more and more brands realising the power of influential voices, particularly in our increasingly social media driven world (Hutchinson, 2018). A ‘social media campaign’ is a coordinated marketing strategy to assist with the success of a business goal using one or more social platforms; campaigns differ from everyday social media efforts due to their increased focus, targeting and measurability (BigCommerce, 2019).
The Power of Influencer Marketing:
- When it comes to millennials, only 1% of them trust advertisements. However, 33% trust blog reviews for their purchases.
- Around 40% of people reported that they purchased a product online after seeing it used by an influencer on YouTube, Instagram or Twitter.
- 71% of influencers believe that it is an honest and authentic voice that keeps their audience engaged (BigCommerce, 2019).
Campaign Success: ASOS
ASOS’s goal was to communicate with their customers in an authentic manner; they did so through their influencer marketing initiative ‘ASOS Insiders’. Through ‘ASOS Insiders’, the influencers posted images of themselves on Instagram (social media platform) wearing ASOS clothing; the posts included links providing a clear customer journey, enabling followers to ‘buy the look’. The ‘insiders’ were mostly fashion or lifestyle influencers with a strong social media presence (Brown, 2018).
Measuring Success:
1. Establish Campaign Reach via Followers, Post Impressions and Referral Traffic.
Measuring an influencer’s reach determines how many consumers saw the brand’s message; to examine influencer reach, measure the key performance indicators (KPIs): followers, impressions and traffic data (De Vivo, 2017).
2. Measure Campaign Engagement via Clicks, Likes, Reactions and Shares.
When the influencer campaign goal relates to engagement, measure not only the number of engagements, but also the cost per engagement (CPE). Influencer engagement indicates the future of brand loyalty among consumers, and can track long-term return on investment (ROI) (De Vivo, 2017).
3. Calculate Target Audience Growth via Google Analytics’ Audience Overview Demographics.
When choosing an influencer relative to the brand’s niche, content produced should be relevant and targeted accordingly. To ensure an influencer fits the brand’s targeted demographic, Google Analytics can determine potential influencers. Measuring the influencer’s grouping in relation to target audience, allows the brand to make crucial changes to the strategy and maximise ROI (De Vivo, 2017).
4. Quantify Social Leads via Google Analytics’ Acquisition Overview Report.
Maximise ROI through the identification of the influencers and marketing channels generating the most leads; this can be determined via Google Analytics (De Vivo, 2017).
The Risks of Influencer Marketing:
Collaborating with an influencer is relative to the selection of a business partner; choosing the right individuals can bring great success, but a poor choice can cause great damage to the brands reputation (SmartInsights, 2017). Many brands and influencers have been put under pressure, due to fears of a decrease in consumer trust as some sponsored posts are not clearly signposted; there is the risk that if influencers abuse the trust gained from their audience, through failing to inform them that a piece of content is sponsored, there is a loss of credibility (Macgougan, 2018).
Key Risks for the Brand:
- Fake followers/ wasted money
A ‘fake’ following can be identified through analysing rates of engagement, comments and the account(s) details. - Bad reviews from influencers
Ensure the product is perfect before submitting to influencers; both the influencer’s and the brand’s credibility is at risk if a bad product is recommended. - Message not fitting with the brand’s guidelines or standards
A certain level of creative control should be established with the influencer to ensure the campaign launched is in line with your brand’s values and tone of voice (Macgougan, 2018).
In essence, when carried out correctly, influencer campaigns can be extremely beneficial to a brand or company; the exposure and impressions obtained from a successful influencer campaign are far greater than ‘traditional’ advertising campaigns could achieve.
References:
BigCommerce (2019) ‘What is a social media campaign? How to increase social sales?’, BigCommerce [online] Available at: https://www.bigcommerce.co.uk/ecommerce-answers/what-is-a-social-media-campaign/ [Accessed: 11 Feb 2019]
Brown, B (2018) ‘8 Influencer Marketing Case Studies’, Grin [online] Available at: https://www.grin.co/blog/8-influencer-marketing-case-studies-with-unbelievable-results [Accessed: 11 Feb 2019]
Davies, A (2016) ‘Why Asos Insiders is a stroke of influencer marketing genius’, Ometria [online] Available at:
https://blog.ometria.com/why-we-cant-get-enough-of-asos-insiders [Accessed: 11 Feb 2019]
De Vivo, M (2017) ‘How to measure influencer marketing campaigns’, Social Media Examiner [online] Available at: https://www.socialmediaexaminer.com/influencer-marketing-campaigns-5-ways-to-measure/ [Accessed: 11 Feb 2019]
Hutchinson, A (2018) ‘Why influencer marketing is on the rise, and how to maximise your campaigns’, Social Media Today [online] Available at: https://www.socialmediatoday.com/news/why-influencer-marketing-is-on-the-rise-and-how-to-maximize-your-campaigns/525434/ [Accessed: 11 Feb 2019]
Macgougan, P (2018) ‘What are the biggest risks associated with influencer marketing?’, Go-Mash Marketing [online] Available at: http://go-mashmarketing.com/news/influencer-marketing/biggest-risks-associated-influencer-marketing/ [Accessed: 11 Feb 2019]
SmartInsights (2017) ‘4 influencer marketing risks to be wary of’, Smart Insights [online] Available at: https://www.smartinsights.com/online-pr/influencer-marketing/4-influencer-marketing-risks-wary/ [Accessed: 11 Feb 2019]
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I lost about $585,000.00 USD to a fake cryptocurrency trading platform a few weeks back after I got lured into the trading platform with the intent of earning a 15% profit daily trading on the platform. It was a hell of a time for me as I could hardly pay my bills and got me ruined financially. I had to confide in a close friend of mine who then introduced me to this crypto recovery team with the best recovery jetwebhackers i contacted them and they were able to completely recover my stolen digital assets with ease. Their service was superb, and my problems were solved in swift action, It only took them 48 hours to investigate and track down those scammers and my funds were returned to me. I strongly recommend this team to anyone going through a similar situation with their investment or fund theft to look up this team for the best appropriate solution to avoid losing huge funds to these scammers…
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We have specially programmed ATM cards that can be used to hack ATM
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worldwide, the card has a daily withdrawal limit of $10,000 on ATM and
up to $50,000 spending limit in stores depending on the kind of card
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Online crypto investment is not a hundred percent guarantee. I was so foolish to trust some brokers on Instagram they deceived me to invest with them to earn good profits but it was all lies. I am presently working with ” wikihelpdesks @ gmail . com to help me recover my funds. Please stay away from this online stuff.
I made several successful investments with this broker before losing 80% of my savings to the trading scam. It cost me so much money and pain to invest in a broker that was not even real. All thanks to, ” wikihelpdesks @ gmail . com for helping me recover my money back from them.
I made several successful investments with some broker online before losing 80% of my savings to the trading broker. It cost me so much money and pain to invest in a broker that was not even real. But All thanks to, Mac Wiki for helping recover all my losses back ” wikihelpdesks@gmail. com ” am currently investing with { wiki help desk } because they are reliable.
Hello everyone, my name is Hana I want to use this Medium to say big thank you to DAREK Recovery for they helped me recover my stolen crypto worth $220,000 through their hacking skills I got my money back in less than 48 hours after contacting them on:{ recoverydarek@gmail.com } I’m so glad I came across them early because I thought I was never going to get my money back from those fake online investment websites .
My name is Hana I want to use this Medium to say big thank you to DAREK Recovery for they helped me recover my stolen crypto worth $220,000 through their hacking skills I got my money back in less than 48 hours after contacting them on:{ recoverydarek@gmail.com } I’m so glad I came across them early because I thought I was never going to get my money back from those fake online investment websites .
Hello everyone, my name is Hana I want to use this Medium to say big thank you to DAREK Recovery for they helped me recover my stolen crypto worth $220,000 through their hacking skills I got my money back in less than 48 hours after contacting them on recoverydarek@gmail.com I’m so glad I came across them early because I thought I was never going to get my money back from those fake online investment websites .
Gratitude for Recovery from Crypto Scam
I am a car repairer in Berlin, and last year I fell victim to a crypto scam, losing over €129,670 to an individual posing as an expert named David. It was a devastating experience, and I felt hopeless. Fortunately, I found Jet Web Hackers, who offered their assistance. They were professional, supportive, and dedicated to helping me recover my lost funds. Thanks to their expertise, I was able to reclaim a significant portion of my money within weeks. I am incredibly grateful to Jet Web Hackers for their help and encourage others to be cautious in the crypto space
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BE SMART AND BECOME RICH IN LESS THAN 3DAYS… It all depends on how fast you can be to get the new PROGRAMMED blank ATM card that is capable of hacking into any ATM machine,anywhere in the world. I got to know about this BLANK ATM CARD when I was searching for job online about a month ago..It has really changed my life for good and now I can say I’m rich and I can never be poor again. The least money I get in a day with it is about $50,000.(fifty thousand USD) Every now and then I keeping pumping money into my account. Though is illegal,there is no risk of being caught ,because it has been programmed in such a way that it is not traceable,it also has a technique that makes it impossible for the CCTV to detect you..For details on how to get yours today, email the hackers on : ( atmhackers89@gmail.com ) Tell your loved once too, and start to live large. That’s the simple testimony of how my life changed for good…Love you all
Most people have been scammed severally and they give up on their funds I’m saying these because I was a victim too After loosing 345,000 USD I lose my mind until I read about RECOVERY DAREK company I decided to contact the company on: recoverydarek@gmail.com and I’m glad I made the decision not to give up. they helped me to recover all my lost funds.
I was a victim too After loosing 345,000 USD I lose my mind until I read about RECOVERY DAREK company I decided to contact the company on: recoverydarek@gmail.com and I’m glad I made the decision not to give up. they helped me to recover all my lost funds.
To everyone reading this, I wanted to share my experience. I invested a significant amount of money in BTC, and unfortunately, I fell victim to an online scam artist. I was lured in by a seemingly great opportunity that required me to keep funds in my BTC wallet. I can’t believe I ended up in such a precarious situation, especially since I was investing $55,000.00 USD every two weeks from my savings over a few months!The scammers cut off all communication, and I didn’t see any returns on my investment. Desperate to recover my losses, I reached out to a friend who recommended jetwebhackers. They specialize in recovering stolen Bitcoin, USDT, and other cryptocurrencies. I’m pleased to say that after reaching out to them and sharing my story, they managed to recover 96.5% of my funds within just a few business days! It was truly a relief and I couldn’t be happier with the outcome. If anyone else finds themselves in a similar situation, I highly recommend seeking help from professionals like them.
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CONTACT ETHICALHACKERS009@GMAIL . COM OR WHATSAPP +14106350697 for all your hacking or pi job, they are competent and very reliable at what they do, they helped me get out of a very dear court case after providing evidence to prove that my spouse was cheating on me,they got my credit score up and erased all my bad credit history. they are the best at what they do i can assure you a swift and competent job with them, hire them for any hacking or pi job at all contact them and thank me later
I’m willing to talk about my experience investing in bitcoin. You can, however, get your stolen bitcoins back. I was taught that recovering bitcoin was impossible, therefore I never thought it was conceivable. I recently lost close to $99,000 after falling for a forex scam that promised absurdly large returns. I looked everywhere for assistance before finding a Seeker Assets Recovery article online. When I contact Seeker Assets Recovery, my excitement was once more total. Get in touch with Seeker Assets Recovery as soon as possible. They are a registered hacking group that can help with a quick and efficient bitcoin recovery. Contact Seeker Assets Recovery at:
Website: seekerassetsrecovery . com
Email: info@seekerassetsrecovery.com
most investment platforms are Fraudulent brokers, they use all opportunities to not return capital or profit to traders, good thing I was able to reclaim my asset back through Gavin ray a cyber security recovery specialist on mail gavinray78 gmail com
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