This blog will analyse the functionality of https://www.zara.com/uk/ from a consumer’s perspective. The site is an online platform for individuals to purchase Fast Fashion garments, targeting the young, price-conscious and fashion sensitive (Harbott, 2011). The brand does not define their target by segmenting ages and lifestyles, giving them a much broader market. The product line is segmented into Woman’s (60%), Men’s (25%) and Children’s (15%) departments (Harbott, 2011). The brand’s main competitors are H&M and Mango, as determined by Alexa’s (2018) market analysis (See Appendix A). Relevant Buyer Personas (See Figure 1), will be used to evaluate the site’s functionality, following Chaffey & Ellis-Chadwick’s (2016) ‘The Effectiveness of Websites’ model (See Figure 2).
Figure 1. Buyer Personas
Figure 2. The Effectiveness of Websites (Chaffey & Ellis Chadwick, 2016)
Analysis:
The customer journey purchasing experience with Zara is easy to follow. Once items have been added to basket and the customer checks out, payment information is displayed. This also applies to other retailers analysed. Once you have reached the Zara checkout point, the store informs you that they accept multiple payment methods; Visa, Mastercard, Amex, Zara Gift Card and Paypal, covering all platforms for online payment. The site itself feels secure, and after purchase an email receipt is send to your email address to confirm the order. This is the same with both Mango and H&M. Another email is sent confirming dispatch and tracking information is included, making the user feel confident in their decision to purchase.
The fast fashion model works purely on convenience; products from both Zara and H&M can be purchased with next day delivery providing the order is placed before 7pm. Mango does not offer this option, only standard delivery estimated to take 2-5 days. Zara and H&M products can even be delivered on the same day if you’re situated in London and orders are placed before 2pm. All retailers offer delivery to your nearest store, and also CollectPlus.
Post-purchase, an email is sent from the retailer asking for a review of the product, which gives the customer an easy opportunity to provide feedback on the purchase. Mango and H&M have a returns form enclosed in the delivery package, however Zara’s returns system isn’t as obvious. The package arrives with your items and list of the package’s contents. The customer then must go online, to the Returns link, and ‘request a return’ through their order history displayed in their account. This process will be more complicated for those whom have checked out as a guest. Following this, a courier will be sent to collect the items for return from you. Alternatively the items can be returned at the nearest store with the eTicket sent upon purchase.
All retailers analysed do not offer a student discount. Traffic sources show that less than 50% of visitors have directly searched for the page (Alexa, 2018). 6.53% of traffic to the site has been generated through links and social media platforms (See Appendix B). Digital media channels are online communication techniques such as Search Engine Marketing and Online Public Relations (E-PR), E-PR is used to maximise positive mentions of the brand on third-party sites such as social networks or blogs that are likely to be viewed by the target audience (Chaffey & Ellis-Chadwick, 2016). Through the use of social media platforms, although no discount is provided, Zara’s customer demographic still includes a large proportion of 18-25 year olds (Greenfield, 2016).
Examples of social media posts by Zara.
This is #zaranewin | Basic turtleneck sweater. Basic culottes Snakeskin print heeled boots https://t.co/6sE8ImNcvW pic.twitter.com/Qe3iSj7apB
— ZARA (@ZARA) December 4, 2018
Following on from the analysis, two customer journey maps have been created based on the Buyer Personas displayed in Figure 1. The first is representative of the consumer making a purchase online, and the second shows the returns process.
Figure 3. Customer Journey Map showing the Buying Process.
Figure 4. Customer Journey Map showing the Return Process.
References:
Alexa (2018) ‘Zara Market Analysis’, Alexa [online] Available at: https://www.alexa.com/ [Accessed: 3 Dec 2018]
Chaffey, D. and Ellis-Chadwick, F. (2016). Digital marketing. 6th ed. Harlow [etc.]: Pearson.
Greenfield, J (2016) ‘Zara Demographics’, Digital Publishing [online] Available at: http://jessgreenfieldfashionstyling.blogspot.com/2016/01/zara-demographics.html [Accessed: 6 Dec 2018]
Harbott, A (2011) ‘Analysing Zara’s business model’. Harbott [online] Available at: https://harbott.com/analysing-zaras-business-model-6ee755699a70 [Accessed: 6 Dec 2018]
H&M (2018) ‘About’, H&M [online] Available at: https://www2.hm.com/en_gb/index.html [Accessed: 6 Dec 2018]
Mango (2018) ‘About’, Mango [online] Available at: https://shop.mango.com/gb [Accessed: 6 Dec 2018]
Zara (2018) ‘About’, Zara [online] Available at: https://www.zara.com/uk/ [Accessed: 6 Dec 2018]
Appendices:
Appendix A
Appendix B
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“ CAN I RECOVER BACK MY LOST FUNDS FROM A SCAMMER?
How to recover your money from fake brokers, fake bitcoin investment platforms, forex schemes, binary, false investments proposals.
I lost my hard earned money on a fake website. Claiming high return on investment after a momentary space of a week. I invested in their website. After two weeks, I couldn’t gain any access to my capital and profits, I asked why I could not receive my money, then i was told to make an additional deposit of $26,000 for a dumb reason I couldn’t remember. That was when I knew there was something wrong. I am a policeman with two beautiful daughters, I lost my wife few years ago and I promised myself I was going to do all I could to take care of my kids after the demise of my wife, but falling for such scam for acquisitive reasons and puting my children’s future at risk was quite unwelcoming. I went broke afterwards. During the course of trying to redeem myself after few months of getting scammed, i was given a referral on reddit which navigated me to a hacker on the internet. I patiently took some time to comprehend the core activities of this profound hackers. The Asore Corporation is a vulnerability coordination agency that performs a hack penetration guage to provide wealth recovery services for individuals and companies who have lost money through fraudulent online platforms. This organization was able to help me recover my lost bitcoins. I am truly pleased with the works of this hackers. If you really need to recover back your lost funds, contact them on asorehackcorp@gmail.com to get started.
Please be safe out there. “
– Gregory Morrison
Wow, how time flies , it’s been over a year now since working with KNIGHTHOODBOT Recovery team to Recover my investment That has been held in an online investment platform . This fake platform was created just to deceive people who are newbies in the cryptocurrency space and I was so unlucky to have been one of those people , last year I ended up investing my Tuition fee in this fake website and never got my profits back even after the trade is completed , I first reached out to a few Recovery hackers but all of them were incompetent and was just after the little I had left to sustain myself . Then I almost gave up on me ever being able to recover the funds but I decided to give KNIGHTHOODBOT TEAM a try and it turned out right , not that I expected it to be but I guess I was lucky this time . I don’t know what I could have done that very year without the help of the team. They were very responsive throughout the recovery process . Just in case you need them , Email: Knighthoodbot@ gmail dot com . Telegram ID : KNIGHTHOODBOT9
I almost thought I was going to loose my car but thank God for Digital Hacker on Instagram, I would have lost everything! $10,000 to my cash app ! That’s crazy!!! Thank you digital Hacker contact him via..
Email:…. digitacardhacker@gmail.com / digitalcardhacker@proton.me
Looking for a credible hacker to retrieve your lost investment or get rid of bad records ? VIRTUALHACKNET @ gmail dot com is the best team out there to work with , they’re trustworthy unlike others who might choose to blackmail you after or threaten to sell your credentials on the dark web . I have heard bad stories about hackers and have also heard the good side of them . I’m a witness to both the good and bad ones after losing my loan that I took out for my business to an online investment scam , but with the good lord on my side I was able to recover it all back and take the loan down from my records . It took them barely a week to get all this sorted out meanwhile I’ve been stressing myself all this while , but then I was wasting time with the wrong people who I don’t even think in any way knows what hacking is all about . VIRTUALHACKNET has the best ha*kers who specialises in this , you can tell by the top notch services and guides they offer . I hope you don’t make the same mistake I did at first ‘cause that will be a huge mistake you’d regret after . I still have few outstanding jobs that I’m working on right now with the team and so far they have been fabulous , I think you should get in touch with them if ever you find yourself in need of their services. Telegram @ Virtualhacknet .
BITCOIN RECOVERY IS VERY MUCH REAL, AM A LIVING TESTIMONY!!!!
I was actually fooled and scammed over ( $753,000 ) by someone I trusted with my funds through a transaction we did and I feel so disappointed and hurt knowing that someone can steal from you without remorse after trusting them, so I started searching for help legally to recover my stolen funds and latter came across a lot of testimonials about JAMESMCKAYWIZARD, an agent who helps in recovering lost funds, which I can tell has helped so many people who had contacted him regarding such issues and without a questionable doubt their funds was returned back to their wallet in a very short space of time, it took the expert 48hours to help me recover my funds and the best part of it all was that the scammers was actually located and arrested by local authorities in his region which was very relieving. Hope this helps as many people who have lost their hard earned money to scammers out of trust, you can reach him through the link below for help to recover your scammed funds and thank me later. Email Address: jamesmckaywizard@gmail.com Or WhatsApp: +919863293475
The feds really got to do something about this crypto investment scam that is now growing fast within our communities . In 2020 when the pandemic first hit hard , I tried earning remotely and it ended up bad for me , I was never a fan of any online investment , but I guess the pandemic made me have a change of heart on how I felt about it all . I have a family I need to sustain also , all this was rushing through my mind then and I didn’t get to make a proper research on the company I was about investing with , normally the trade takes 14 days to mature before you could take out your money or choose to reinvest . I was able to withdraw my profits when the first trade was completed , and I reinvested again the second time and was able to withdraw again after the trade was completed , the third time was when I started having issues with the withdrawal, I tried several times but all to no avail , I almost lost my sense of reasoning then because losing my money to any scam was my biggest fear and it later happened , at that point I was so devastated, imagine losing $120,000 in a middle of a pandemic. Days went by and still same withdrawal issues, I had no other option at that point than to reach out for help from KNIGHTHOODBOT RECOVERY SERVICES , I read about them on Facebook, 3 days into the recovery process and my funds was withdrawn back into the wallet I provided them with . I was so happy then and promised myself never to participate in any online investment again . Don’t let this scammers get away with their evil deeds , contact email : KNIGHTHOODBOT @ g ma il . Com . Telegram : Knighthoodbot9
I had to go live in a public shelter because i got homeless overnight, i admit i was so gullible to let the investment fraudster trick me into selling my house. It all started from my boyfriend which i was in love with, he presented a forex/Bitcoin investment idea to me on a platform called “cryptonateplan” and they promised very huge profits which i really wanted to use in purchase of a bigger house to accomodate me, my boyfriend and our future children, but it all turned into a nightmare after the investment platform started asking for more and more fees and tax before i could withdraw my profit, until finally my so called boyfriend convinced me into selling my house to pay for the “final tax fee” after which i can withdraw my millions in profit. that was the last time i ever heard from any of the platforms customer care. Long story short, my boss introduced me to a recovery hacker here https://refundpolici.wixsite.com/refund-policy who ended up living close to my neighborhood so it was easy to trust him with my shamefull story. He helped me recover 90% of what i ever lost to that platform and he additionally gave me the real identity of all the people involved, which i submitted to the police. And all this he did FREE OF CHARGE, he didnt ask me for a dime, in deep gratitude i offered him 20% of what we recovered, and he deserves more. btw my boyfriend is locked up now, he was the architect of everything and he has more victims before me. I would love to share the hackers contacts incase anyone here in this comment section has ever been betrayed a victim of any sort of scam, there is still hope.
email: refundpolici (at) gmail (dot) com
Whats app and Tel : +1 (949) 659‑7928
Sei mai stato vittima di una truffa? Hai perso il portafoglio o i soldi a causa di falsi hacker online? Ti imploro di contattare questo fidato hacker ed esperto di recupero GENUINE HACKER. Sono stato vittima di persone false che si atteggiavano a opzioni binarie e investitori di bitcoin, ho perso una somma di $ 10.000 e 2BTC dal mio portafoglio bitcoin a causa di questi falsi. Ci è voluto un po’ prima che mi rendessi conto che erano truffe e questo mi faceva davvero male. Poi un mio amico ne ha sentito parlare e mi ha consigliato a GENUINE HACKER che mi ha aiutato a recuperare tutto ciò che avevo perso. Per ulteriori informazioni inviare un’e-mail a GENUINEHACKERS000@GMAIL.COM o tramite WhatsApp +1 (260) 218-3592.
I’m excited to write about Spytech Hacker, he is a great and brilliant hacker who penetrated my spouse’s phone without a physical installation app. And I was able to access my spouse’s phone, SMS, Whatsapp, Instagram, Facebook, Wechat, Snapchat, Call Logs, Kik, Twitter and all social media. The most amazing thing there is that he restores all phone deleted text messages. And I also have access to everything including the phone gallery without touching the phone.I can see the whole secret of my spouse. Contact him for any hacking service. He is also a genius in repairing Credit Score, increasing school grade, Clear Criminal Record etc. His service is fast. Contact on: hackerspytech @gmail com
It all happened so fast , I have been holding Bitcoin for far too long now and just last year I lost over 60 bitcoins to hackers who invaded my wallet . It was this faithful morning I was at work when I received an email from blockchain saying I needed to verify my account again for security purposes which I did thinking that it was the legit blockchain email address that was sending the mail to me , I ended up clicking a file that was attached to the email and that was how it all happened, my PC froze for like 2 minutes and the next thing was me receiving a notification that my Bitcoin has been sent out to another wallet , I was so furious and confused on what to do about this , tried emailing the blockchain support to see if I could by any chance get my bitcoins back but they said that nothing can be done about it , for a sec I almost gave up on it but then it struck me that I could actually use the help of a hacker to trace the Bitcoin back . I reached out to V I R T U A L H A C K N E T @ gmail . Com for their help .. all they needed was the details of my own very wallet and the wallet which the coin was sent out to . In less than a week the funds was traced back to the culprit who had invaded my wallet and it happened they used part of the money already and all I was able to recover was about 40bitcoins out of 60 that was stolen . I’m still happy and grateful regardless . All thanks and appreciation goes out to V I R T U A L H A C K N E T @ gmail dot com for the incredible job they did . They are active both on email and telegram @ VIRTUALHACKNET .
How I Recover back my 11.7BTC.
I can’t stop thanking this guys for helping me recovered back my money, My name is Ryan Ashley a young single mother. A few months back I was duped into a trading platform with the promise of daily profits of i8%, which caught my attention of me to invest to lost over 8.7BTC to a bogus Bit by Bit trading platform called Cryptonator, with the process to recover it back, I kept meeting fakes binary recovery, I was scammed multiple times, I hard a terrible time during ending of 2022, since then I have trouble taking care of myself as well feeding my two 2years old kid as well paying off my bills. until I confide in a close friend of mine since things are becoming so difficult for me, whom then introduced me to crypto recovery group of hacker that uses Rootkits Spammers top-notch known as Ghosts software method, I reach out to them with the last hope I hard left, there service is a little bit high but I was able to make a path payment with the help of my friend, there services is so smooth quick and super fast with good results, when they take on my job, I was very happy as they successfully recovered back to me more than what they taken from me, Though they are somehow expenses ive but it worth it, it was truly amazing. As I strongly advise anyone experiencing a similar or who as fall a victim to any scammer or a who has fell into the wrong investor like me, this guys are good with Recoveries,please check for this group right away, to get back your had earn money, Contact Arri Eduk (dhackersplatform@gmail.com).
Try them and thank me later.
I have read so many article online on different platform regarding investing on trade and how it all turns out to be scam, have always be careful not to find myself a victim of fraud until few months ago when i was comfortable online with a Chinese lady who became a friend and we always talk thrice a week mostly after my work, I’m a surgeon in medical profession, I speak Chinese and Hong Kong language and then English, i learnt English here in united state when the needs for it arise but i feel very safe when am with someone who speaks Chinese, this lady speaks Chinese as well so i put all my trust on her and invested $875,000 USD on her exchange platform unknowingly to me that she was a swindler, two months after my investment with her i found out it was a scam, i was unable to withdraw my funds from the exchange, i tried to seek for help by all means and i got ripped off by recovery impersonators agent, i share my experience with few of my friends cause i couldn’t keep it all to myself anymore, finally i was referred to wizardharry@programmer.net who i emailed and he responded and help me get back my funds, he responded very fast on WhatsApp +1-807-808-6168. I want you all who have been scammed to reach out to him so he can help you get back your funds as well.
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How I Recover back my 11.7BTC.
I can’t stop thanking this guys for helping me recovered back my money, My name is Ryan Ashley a young single mother. A few months back I was duped into a trading platform with the promise of daily profits of 18%, which caught my attention of me to invest to lost over 11.2BTC to a bogus Bit by Bit trading platform called Cryptonator, with the process to recover it back, I kept meeting fakes binary recovery, I was scammed multiple times that brought it to a sum of 11.7BTC. I hard a terrible time during ending of 2022, since then I have trouble taking care of myself as well feeding my two (2) years old kid as well paying off my bills. until I confide in a close friend of mine since things are becoming so difficult for me, whom then introduced me to crypto recovery group of hacker that uses Rootkits Spammers top-notch known as Ghosts software method, I reach out to them with the last hope I hard left, there service is a little bit high in price but I was able to make a path payment with the help of my friend, there services was so smooth quick and super fast with good results when they take on my job, I was very happy as they successfully recover back to me more than what the scammer has taken from me, like I said they are somehow expensive but they worth it, it was truly amazing. I am strongly advising anyone who has experience a similar mine or fell a victim to any scammer through wrong investor like i did, this guys are good with fund Recoveries please check for this group right away, Contact Arri Eduk (dhackersplatform@gmail.com).
Try them and thank me later.
I was introduced to Wizard James by my nephew sometime back when he was helping him with changing his school grades and has been working with him for a while and that he is someone that he trusts. I explained to him how I have been scammed 350,000 USD worth of Bitcoins. He gave me his email address: wizardjamesrecovery@usa.com and I immediately contacted him.
Right from the initial engagement, Wizard James really took time to patiently explain every step to me. He was reassuring and very committed. I felt very comfortable that my case was in his hands. So far, he has helped me recover a large amount of my funds and I can’t stop thanking him. One can also contact him on WhatsApp No:+447418367204 for recovery services, school grade upgrade services and phone hacking services.
ASOREHACKCORP is a financial regulator, private investigation and funds recovery body. We specialize in cases as regards ETHICAL HACKING, CRYPTOCURRENCY, FAKE INVESTMENT SCHEMES and RECOVERY SCAM. We are also experts in CREDIT REPAIR, we analyze what’s impacting your score.
All software tools needed to execute RECOVERIES from start to finish are available in stock.
Kindly NOTE that the available tools does NOT apply to CREDIT FIX.
Be ALERT to FALSE reviews and testimonies on the internet, the authors and perpetrators unite to form a syndicate.
Contact our hacking team as soon as you can via the email address below to schedule a mail meeting with an ethical hacker.
asorehackcorp@gmail.com
Stay Safe !
Oh my goodness , what an incredible service I witnessed , my very first encounter with KNIGHTHOODBOT @ gmail dot com was awesome , I was left dumbfounded by the swift recovery process the team showcased , I lost nearly $700k+ to a fake investment platform just this January, but all were recovered back to my wallet with ease , I never thought it was even possible ever recovering the funds at first but the team proved me wrong , when the incident happened it tore me apart because this was part of my life savings that I put in there thinking it was going to yield more money for me and my family but it ended up causing havoc to my finance. But I’m glad that at the end of it all these scammers didn’t get away with it.. all thanks to the great work the team put into this , I will advise you contact them directly if you ever find yourself in such situation . Telegram ID : KNIGHTHOODBOT9
Have you tried getting your money out from your binary account and was unable to place a withdrawal? Have you found your self wading through excessively complicated terms which might seem impossible to meet, all because you traded with an unregulated broker? Do not panic, I have good news for you. I lost over $600k to an unregulated broker who stocked my trading capital and denied me access to my account. But thank God I have recovered all my lost funds, through the help of a certified binary recovery expert. if their assistance is needed, kindly get in contact DARKRECOVERYHACKS @ GMAIL DOT COM and they will guide you on effective steps to take and get back all your lost funds
HAVE YOU BEEN A VICTIM OF INVESTMENT SCAM? SCHEDULE A MEETING WITH AN ETHICAL HACKER ASAP FOR SWIFT RECOVERY.
ASOREHACKCORP is a financial regulator, private investigation and funds recovery body. We specialize in cases as regards ETHICAL HACKING, CRYPTOCURRENCY, FAKE INVESTMENT SCHEMES and RECOVERY SCAM. We are also experts in CREDIT REPAIR, we analyze what’s impacting your score.
All software tools needed to execute RECOVERIES from start to finish are available in stock.
Kindly NOTE that the available tools does NOT apply to CREDIT FIX.
Be ALERT to FALSE reviews and testimonies on the internet, the authors and perpetrators unite to form a syndicate.
Contact our team as soon as you can via the email address below to book a mail meeting with an ethical hacker.
asorehackcorp@gmail.com
Stay Safe out there !